NORMANLEE

User Experience Designer

San Francisco, CA

Designing paths of least resistance.

Remove the friction. Focus on what matters most. Every interaction feels natural, intuitive, and perfectly clear.

Extending Apple Sports with Team Schedules and Results

Designing a way to browse a team’s upcoming and past games in the app, keeping fans from switching platforms while preserving its simplicity

Designer

PROTOTYPING 0 TO 1 USER RESEARCH RESPONSIVE WEB DESIGN PHYSICAL UX

Rethinking Trip Planning for Bay Area Transit Riders

Turning a trip across BART, Muni, and Caltrain into one clear plan, so riders know which train to catch, where to transfer, and what it costs before they leave

Designer

USER RESEARCH JOURNEY MAPPING SERVICE DESIGN ACCESSIBILITY MOBILE

Designing a Hands-Free Cooking Mode for Recipe Apps

Reworking long recipe pages into a focused, step-by-step mode that home cooks can follow with messy hands and a busy stove

Designer

INTERACTION DESIGN USABILITY TESTING VOICE UI PROTOTYPING

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